Exciting news over here: Our pal, Samantha, is the new owner of Simply Chic Events! Sam has been part of the Simply Chic brand for years now, and we’ve had so much fun getting to know her and collaborating on some amazing events over the years. Remember the gorgeous engagement celebration we were part of at Blue Valley Vineyard last year? Yup, that was Sam’s sister! To celebrate this new chapter, we hosted a photoshoot at our warehouse for Sam to debut her rebrand and to introduce her new associate, Alex. Inspired by the Amalfi Coast, Sam wanted to keep things fairly neutral with lots of blue & white hues for a calm and inviting feel! Sophie Felts created an incredible (I repeat, incredible!) floral installation, and Abby Jiu and Lisa Ziesing came in to capture all the goodness.
Sam wanted to use this occasion to not only announce she was the new owner of Simply Chic Events, but to also introduce her new associate, Alex! Since they wanted allll the Positano feels, Sam & Alex opted to keep things fairly neutral for their close-ups. Both ladies sat in one of our white Robin Club Chairs which was set up on our cream vintage Nefertari Rug!
A combination of our new Nevada Slatted Wood and Rhodes Cream Panels were the backdrop for Sam & Alex’s photos! After their individual headshots, we swapped the Robin Chair for something a little bit larger, and brought in our Bennett White Settee. The crisp white fabric and natural carved wood frame combined with the most gorgeous floral installation by Sophie Felts to give the space the inviting Mediterranean vibe that Sam was after!
Beautiful ladies! We are so excited about this new chapter of the Simply Chic brand, and are soooo looking forward to all of the amazing events to come. Congrats, Sam!